Please, Don’t Mess With the Super Bowl…
Note: I have submitted this post to the school newspaper, Student Life, to potentially be included in Wednesday’s issue. That being said, it’s always my writing (except where I’m quoting someone, obviously), and knowing how newspapers work, the post will be altered almost beyond recognition. I originally wrote it for this, and putting it in the paper is just a little side thing that will happen now and then. Here it is in its purest form, edited only as I edit my own writing normally.
Recently, quite a bit of controversy has erupted over a planned advertisement during the Super Bowl next Sunday. This ad, sponsored by Focus on the Family, a conservative pro-life interest group, features college football star Tim Tebow delivering the group’s message through one of the most personal of stories— that of his birth, rather, how his mother’s choice not to abort despite severe illness obviously paid off. There are many reasons why this advertisement is controversial, however one can argue certainly it has already had its intended effect: people are talking. Regardless of your personal stance on abortion, I hope we can all agree that political messages such as this have no place in sport.
Sport is supposed to be something that ultimately unites us as a nation; I for one have gathered with friends of all political affiliations to watch the big game year after year. While we all have our favorite teams, we are all united by the game and the fact that for a few hours all we need concern ourselves with is who wins and who loses; we get caught up in the game and almost all other troubles just slip away, it gives us a nice little break from the chaos of our everyday lives. In addition, Super Bowl Sunday is partially known for its mostly lighthearted advertisements; who doesn’t look forward to seeing what wacky marketing ploys various corporations have in store for us this weekend? A serious political message has no place in this, as it just does not fit the tone of the afternoon.
CBS, the network airing the game and thus responsible for all advertisements, has claimed according to the Huffington Post on January 25th, “there was nothing political or controversial about the ad.” This is about as ignorant as one can get; I cannot think of a more blatant political or controversial message than ones taking sides in the abortion debate. If the script did not catch their attention, why didn’t the use of Tebow make it clearer? Tim Tebow has a lot of star power due to his run as Quarterback at Florida, and people are going to listen. In fact, I have to wonder if CBS is not trying to advance an agenda of its own; this is not the first time their actions involving Super Bowl ads has sparked controversy. According to that same article, they used their internal policies to justify not airing an advertisement by a mainstream church, the UCC, advocating tolerance and openness toward gays and lesbians back in 2004, and various news sources state that the network has rejected an pro-gay marriage ad this year as well.
I can understand the network’s policy against ads on controversial subjects, as long as it is enforced evenly. The kind of hypocrisy that CBS has shown is inexcusable; if a potentially controversial liberal advertisement is rejected on the basis of being political or controversial, a conservative ad should be as well. While I love politics just a bit more than the average person, even I need a break from it now and then. Freedom of speech is one of our country’s basic principles, but can we please keep political agendas out of our sporting events?














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